Automotive brands spent nearly $5 billion across the board on TV ads in 2019, which helped to spread the word about the latest cars on the market. WardsAuto ranks these ads every year, and, not surprisingly, Buick had the most seen car commercial in terms of views for 2019. The “Mistaken Identity” spot made a massive impression among a variety of groups.
“Mistaken Identity” revolves around the line, “Buick’s new lineup is full of surprises,” and it shows several cases of mistaken identity as Buick vehicles are confused for traditional, uninspired models. Often left scratching their heads, individuals realize they’ve been looking at the wrong car the whole time after being informed that the vibrant, exciting ride in front of them is one of Buick’s refreshed models.
Many car shoppers may not recognize the new, eye-catching Buicks, one reason the ad had a strong impact on viewers. The “Mistaken Identity” ad alone generated 5.7 billion TV ad impressions, and it cost $31.7 million to make and market — about half as much as some of the ads released by other automakers.
If you want to get up close and personal with some of the thrilling new vehicles showcased in the commercial “Mistaken Identity,” swing by Sunrise Buick GMC at Wolfchase and see what all the fuss is about.
The new 2020 Buick Enclave is set to receive some exciting updates for the new model year. This sophisticated, seven-seat SUV features new technology, a new available sport package, and an all-new design.
Under its hood, the 2020 Buick Enclave
features a peppy 310-horsepower, 3.6-liter V6 engine, delivering a fun,
exhilarating performance that matches the sleek, updated styling of the
exterior. The new Sport Touring package adds a dashing Sport grille and
striking 20-inch bright machined aluminum wheels.
Inside, the Enclave boasts an array of thoughtful
features to enhance both comfort and connectivity. The cabin includes the
next-generation Buick Infotainment System, which features smartphone
connectivity, available navigation, and SiriusXM satellite radio. You can
control everything from the brilliant, full-color eight-inch touch-screen
The cabin also offers new safety tools. The
touchscreen can be equipped with the available HD Rear Vision Camera or HD
Surround Vision, both of which provide clear visibility for the driver when
reversing or parking.
The 2020 Buick Enclave brings extra comfort to every ride with indulgent features, such as the new four-way power lumbar seat adjuster. Drivers and front passengers can luxuriate in their seats thanks to the available driver and front passenger massage feature, which comes standard on the Premium and Avenir trims. If you’re in the market for a top-shelf SUV, look no further than the 2020 Buick Enclave. Come down to Sunrise Buick GMC at Wolfchase and take one for a test drive.
The 2019 GMC Terrain AWD SLT trim is one of the most highly sought after versions of this already popular compact SUV. But why is the SLT trim getting so much attention? It’s simple: This model has the style, comfort, and capabilities that any driver is looking for in a crossover SUV, and at an affordable price compared to competitors.
The 2019 Terrain has an available 2.0-liter engine with all-wheel drive, a feature everyone should opt for — especially if you plan on going off-road, according to Pamplin Media. The new Black Edition, in particular, will appeal to those who want something truly bold, as its all-black paint and 19-inch black alloy wheels will make a statement wherever you go.
“The interior was just as nice, with special leather front bucket seats that were wider, and more comfortable, than most competitors. The out-of-date dash has been replaced with a contemporary design that features easy to find and use controls. The upgraded infotainment system is among the best GM has ever offered,” said Jim Redden at Pamplin.
Other great features include the Hill Descent Control system with a low gear for going off-road, as well as an easy-to-use Electronic Precision Shift system in lieu of the traditional shift lever.
Get outdoors and explore your community in your Buick or GMC
vehicle. It’s just a short drive to the Memphis in May International Festival,
which includes a music festival, barbecue cookoff, a 5K, and a special tribute
to Columbia. You can learn about other cultures, eat some great food, and enjoy
Beale Street Music
The Beale Street Music Festival is unlike any other music
event in the region. From May 3-5, catch world-renowned artists like The
Killers, Khalid, the Dave Matthews Band, and Cardi B. Buy tickets for three
days, a single day, or for a VIP experience. In total, more than 60 bands will
appear on four stages.
World Championship Barbecue Cooking Contest
If you are looking for some delicious treats, check out the
World Championship Barbecue Cooking Contest from May 15-18. Organizers are
expecting a whopping 75,000 attendees at this year’s contest, which USA Today
calls “The Most Prestigious Barbecue Contest” around. Prizes amount to $115,000
for best ribs, shoulders, and sauce. You can also enter into contests for a whole
hog and “anything but pork,” too.
International Week features a special salute to Columbia and
includes a 5K. This event has lectures, shows, and food from Columbia to
celebrate the culture, while the 5K will occur on May 25. It’ll also feature an
after-party following the race for participants and attendees.
Welcome to the Sunrise Buick GMC at Wolfchase blog. A blog is just one of the many ways that we strive to better connect with our customers and the community. Here, you can learn about the in the industry, special tips for car maintenance, or special deals on our wide selection of Buick and GMC models. Leave us feedback and comments through our blog as well.
This blog will keep you in the know on community events, tips, and industry news. You will learn about local attractions or festivals, but we will also post about how to get better gas mileage or how to drive safer. You can also learn about new models and features from the GM brand.
One of our goals with this blog is also to break down automotive jargon into easy-to-understand posts. For instance, if there’s new technology or features on the horizon from Buick or GMC, we will tell you how it works and why it is important. On the flipside, we will collect a wide range of information about local events or news so you can find it all in one convenient place.