GMC Sierra HD Dominates Rivals in J.D. Power’s 2021 APEAL Study

2021 GMC Sierra | Memphis, TN

There’s a reason that the GMC Sierra HD is among the most popular heavy-duty trucks on the market. It’s got more to offer than an impressive 36,000-pound towing capacity and a range of attractive trim level options — this hardworking pickup has won praise from J.D. Power’s 2021 APEAL Study for its ability to capture the hearts and minds of drivers.

The J.D. Power 2021 U.S. Automotive Performance, Execution and Layout (APEAL) StudySM is all about measuring owners’ emotional attachment to their new vehicle, and the results indicate that the GMC Sierra HD is among the most captivating trucks on the market. It’s taken the prize for two years in a row.

And it’s easy to see why — the Sierra HD offers plenty of power, technology, and convenience. With 15 available camera views, it takes the guesswork out of maneuvering with a trailer. Thanks to its two capable engine options, you’ll be able to bring along all of your cargo. When equipped with the standard 6.6-liter V8, the Sierra HD unleashes 401 horsepower and 464 lb-ft of torque, while its 6.6-liter Duramax® Turbo-Diesel V8 pumps out 445 horsepower and 910 lb-ft. of torque.

See why the Sierra HD has won the hearts of so many drivers — come take it for a spin at Sunrise Buick GMC at Wolfchase in Memphis, Tennessee.

2022 GMC Sierra Denali to Feature Super Cruise

2020 GMC Sierra 1500 | Memphis, TN

Very few vehicles have had the honor of receiving GM’s new Super Cruise technology — an advanced feature that allows for true hands-free driving on over 200,000 miles of highway in North America. This past December, General Motors announced that the 2022 GMC Sierra 1500 Denali pickup truck would be the next to offer the innovative Super Cruise.*

The GMC Denali trim lineup is known for its high-end features and advanced technology, so this is a perfect addition. This near-autonomous driver-assist technology allows you to take your hands off the wheel, and your foot off the gas pedal, for a comfortable experience on compatible highways.

It builds on familiar driver-assist tools like adaptive cruise control, which it uses to handle braking and acceleration. The addition of cameras, sensors, LiDAR map data, and GPS makes it possible for the technology to take care of the steering, too.

Although you can take your hands off of the wheel, you can’t take your eyes off of the road. Super Cruise includes a camera that monitors your behavior to make sure you’re staying attentive to your surroundings. As long as you stay alert and on a compatible highway, Super Cruise will remain active.

 For more information on GM Super Cruise, the 2022 GMC Sierra Denali, and when you can expect to see it on our lot in Memphis, keep your eyes on the Sunrise Buick GMC at Wolfchase blog.