Bestselling Buick Encore Sales Up 22 Percent

Buick Encore - Memphis, TN

The Buick Encore has long been a customer favorite among Sunrise Buick’s clientele because of the subcompact SUV’s flexibility to appeal to new drivers, retirees, and young families alike. According to recently-released fourth-quarter sales data, it looks like the rest of the United States is hip to the Encore’s charms as well.

According to General Motors, the Buick Encore experienced a 22 percent growth in sales during the fourth quarter of 2019, catapulting the versatile crossover to become one of the country’s top five bestselling subcompact SUVs. The Encore sold a whopping 28,497 units in quarter four of 2019, significantly outpacing its prior-year total of 23,326. Over the entirety of 2019, the Encore sold a total of 102,402 units, accounting for a 10 percent year-over-year growth in sales.

One reason for the Encore’s recent popularity is growth in the subcompact crossover segment as a whole. From quarter three to quarter four, there was a 9.4 percent growth in the class the Encore belongs to. However, the sales associates at Sunrise Buick at Wolfchase know the spunky SUV’s popularity is a credit to its combination of affordability, sophistication, and convenience.

If you want the chance to test drive one of the fastest-selling crossovers in the country, visit Sunrise Buick at Wolfchase today. Act quickly, because the few Encores we have on our lot are selling fast.

Buick Had the Most-Seen Car Commercial of 2019

Buick Commercial - Memphis, TN

Automotive brands spent nearly $5 billion across the board on TV ads in 2019, which helped to spread the word about the latest cars on the market. WardsAuto ranks these ads every year, and, not surprisingly, Buick had the most seen car commercial in terms of views for 2019. The “Mistaken Identity” spot made a massive impression among a variety of groups.

“Mistaken Identity” revolves around the line, “Buick’s new lineup is full of surprises,” and it shows several cases of mistaken identity as Buick vehicles are confused for traditional, uninspired models.  Often left scratching their heads, individuals realize they’ve been looking at the wrong car the whole time after being informed that the vibrant, exciting ride in front of them is one of Buick’s refreshed models.

Many car shoppers may not recognize the new, eye-catching Buicks, one reason the ad had a strong impact on viewers. The “Mistaken Identity” ad alone generated 5.7 billion TV ad impressions, and it cost $31.7 million to make and market — about half as much as some of the ads released by other automakers.

If you want to get up close and personal with some of the thrilling new vehicles showcased in the commercial “Mistaken Identity,” swing by Sunrise Buick GMC at Wolfchase and see what all the fuss is about.

All-new Encore GX to feature a three-cylinder engine

2020 Buick Encore GX - Memphis, TN

All-New Encore GX to Feature Three-Cylinder Engine

It was recently revealed that the upcoming 2020 Buick Encore GX is expected to feature an all-new three-cylinder engine, marking the return of one of GM’s innovative engines.

Three-Cylinder Engine: General Motors announced that the new 2020 Buick Encore GX would utilize a three-cylinder 1.3L engine. Though three-cylinder Buicks have recently been produced for other markets, this marks the first time in nearly 20 years that GM has offered a vehicle with a three-cylinder engine in North America. New technological innovations, including updated waste gates and water pumps, mean these engines will be peppier and more fuel-efficient than past iterations.

All-New Encore GX: The all-new Encore GX’s three-cylinder engine isn’t the only thing the small SUV has going for it. The Encore GX, which aims to fill the gap between the compact Encore and the small Envision, will come with standard safety features like Automatic Emergency Braking and Lane Keep Assist. Other available features include a Rear Camera Mirror and HD Surround Vision Camera. Additionally, the Encore GX is expected to offer five more cubic feet of cargo space than the Encore.

The all-new 2020 Buick Encore GX is expected to arrive on dealership lots in early 2020. Call a team member at Sunrise Buick GMC at Wolfchase today so you can be the first to know when the SUV arrives.