Automotive brands spent nearly $5 billion across the board on TV ads in 2019, which helped to spread the word about the latest cars on the market. WardsAuto ranks these ads every year, and, not surprisingly, Buick had the most seen car commercial in terms of views for 2019. The “Mistaken Identity” spot made a massive impression among a variety of groups.
“Mistaken Identity” revolves around the line, “Buick’s new lineup is full of surprises,” and it shows several cases of mistaken identity as Buick vehicles are confused for traditional, uninspired models. Often left scratching their heads, individuals realize they’ve been looking at the wrong car the whole time after being informed that the vibrant, exciting ride in front of them is one of Buick’s refreshed models.
Many car shoppers may not recognize the new, eye-catching Buicks, one reason the ad had a strong impact on viewers. The “Mistaken Identity” ad alone generated 5.7 billion TV ad impressions, and it cost $31.7 million to make and market — about half as much as some of the ads released by other automakers.
If you want to get up close and personal with some of the thrilling new vehicles showcased in the commercial “Mistaken Identity,” swing by Sunrise Buick GMC at Wolfchase and see what all the fuss is about.