Automotive brands spent nearly $5 billion across the board on TV ads in 2019, which helped to spread the word about the latest cars on the market. WardsAuto ranks these ads every year, and, not surprisingly, Buick had the most seen car commercial in terms of views for 2019. The “Mistaken Identity” spot made a massive impression among a variety of groups.
“Mistaken Identity” revolves around the line, “Buick’s new lineup is full of surprises,” and it shows several cases of mistaken identity as Buick vehicles are confused for traditional, uninspired models. Often left scratching their heads, individuals realize they’ve been looking at the wrong car the whole time after being informed that the vibrant, exciting ride in front of them is one of Buick’s refreshed models.
Many car shoppers may not recognize the new, eye-catching Buicks, one reason the ad had a strong impact on viewers. The “Mistaken Identity” ad alone generated 5.7 billion TV ad impressions, and it cost $31.7 million to make and market — about half as much as some of the ads released by other automakers.
If you want to get up close and personal with some of the thrilling new vehicles showcased in the commercial “Mistaken Identity,” swing by Sunrise Buick GMC at Wolfchase and see what all the fuss is about.
All-New Encore GX to Feature Three-Cylinder Engine
It was recently revealed that the upcoming 2020 Buick Encore GX is expected to feature an all-new three-cylinder engine, marking the return of one of GM’s innovative engines.
Three-Cylinder Engine: General Motors announced that the new 2020 Buick Encore GX would utilize a three-cylinder 1.3L engine. Though three-cylinder Buicks have recently been produced for other markets, this marks the first time in nearly 20 years that GM has offered a vehicle with a three-cylinder engine in North America. New technological innovations, including updated waste gates and water pumps, mean these engines will be peppier and more fuel-efficient than past iterations.
All-New Encore GX: The all-new Encore GX’s three-cylinder engine isn’t the only thing the small SUV has going for it. The Encore GX, which aims to fill the gap between the compact Encore and the small Envision, will come with standard safety features like Automatic Emergency Braking and Lane Keep Assist. Other available features include a Rear Camera Mirror and HD Surround Vision Camera. Additionally, the Encore GX is expected to offer five more cubic feet of cargo space than the Encore.
The all-new 2020 Buick Encore GX is expected to arrive on dealership lots in early 2020. Call a team member at Sunrise Buick GMC at Wolfchase today so you can be the first to know when the SUV arrives.
This holiday season in Memphis should be full of fun for the whole family, and these events are sure to contribute to the beginning of a great holiday for you and your loved ones.
Graceland Holiday Concert Weekend 2019
There is no place more magical than Elvis Presley’s Graceland, and thankfully this popular location has a special weekend of music and activities scheduled. On December 13 and 14, you can enjoy special Elvis holiday concerts, tours of Graceland Mansion, a holiday brunch, and more.
2019 Memphis Holiday Parade
One of the best holiday events in Memphis is going down on Saturday, December 14. A day of fun is set to overtake one of America’s most iconic streets, with a special holiday parade. You can help ring in the holiday season with marching bands, steppers, twirlers, and of course, floats.
Holiday Wonders at the Garden
The Memphis Botanic Garden will be hosting Holiday Wonders at the Garden once again on select nights for the month of December. It’s easy for your family to enjoy with no hassle, as you will be able to take advantage of free parking, easy access, no line waiting, and economical, family-friendly pricing. Once you and your family or friends are in, you’ll be set to enjoy Snowy Nights – a family-oriented children’s garden with crafts and games – and a light show synchronized to holiday music on the trees.
All of us at Sunrise Buick GMC at Wolfchase want to wish you a very happy, safe holiday season. If your car is due for any maintenance, let our qualified service professionals get your ride road-ready before you head out to enjoy these awesome events.
If you plan on spending Thanksgiving in Memphis this year, there is a lot more to do than eat dinner with your family. Whether you live in Memphis or are just visiting, here are some fun activities you can do around to celebrate the holiday in style.
Haunted Pub Crawl
If you are still going through Halloween withdrawal, get the spooky thrills you crave with a Haunted Pub Crawl. It will be held the Friday before Thanksgiving on November 22nd. This event will take you to a variety of Downtown Memphis restaurants and bars as you enjoy some ghost stories along the way. It starts at 7:30 pm, and tickets cost $25 each.
Memphis Christmas Parade in Whitehaven
If you want to get your Christmas season started early, Memphis kicks it off the weekend before Thanksgiving with the Memphis Christmas Parade. This annual celebration will be held on November 23rd at 10:00 am and will travel down Elvis Presley Blvd.
Burn off some calories before you stuff with turkey and stuffing by running in the Memphis Turkey Trot. Choose between a four-mile run and a relay with a partner. You can also walk the course if you want. The race will be held Thanksgiving Day, November 28th, at the Memphis Botanical Gardens at 9:00 am.
All of us here at Sunrise Buick GMC at Covington wat you to enjoy these Thanksgiving events in safety, so make sure your vehicle is up to date on its routine maintenance. If not, set up an appointment with our service department and let us give your car a tune-up.
GMC trucks have long been known for their strong capabilities, sophisticated designs, and advanced features. The GMC lineup is getting even better with a variety of GMC truck updates for 2020. Here is what you can expect to see in the upcoming models.
The 2020 Sierra 1500 is getting a new Duramax® 3.0-liter turbo-diesel engine. It is also expanding the availability of the ten-speed automatic transmission and carbon fiber bed across the selection of trim levels. You will be able to choose the CarbonPro bed on the AT4 and Denali. The ProGrade Trailering System also receives an update this year; offering up to 15 camera views.
For the 2020 model year, the GMC Sierra HD lineup is all-new. It delivers stronger capabilities than ever before with a class-leading maximum towing capacity of up to 35,500 pounds. The Sierra HD will also be available with the enhanced ProGrade Trailering system. Available Smart Trailer Integration lets you control certain trailer functions through the myGMC mobile app.
Tire Fill Alert is now a standard feature on the 2020 GMC Canyon. This system will give you both audible and visual alerts when the tires have reached the appropriate air pressure. The All Terrain trim will also come with the Driver Alert package, which includes Lane Departure Warning and Forward Collision Alert.
Whether you’re already a fan of GMC’s lineup of trucks or someone whose been interested from a distance, these 2020 models are the most driver-focused, capable, and efficient pickups in the brand’s history. Get behind the wheel of a GMC truck today at Sunrise Buick GMC at Wolfchase.
Known as the birthplace of rock-n-roll and the home of the
blues, Memphis is the perfect place to celebrate autumn’s bounty of local music,
art, and brews. Here are three fall festivals worth attending this season.
Oktoberfest – Oct. 5
Olive Branch City Park is hosting the 42nd annual Olive Branch Oktoberfest on Saturday, Oct. 5. Admission is free to the public, so you’ll have a bit more cash to splurge on food and beverages. Crafts and games help round out the festivities for a family-friendly day of fun.
Pink Palace Crafts
Fair – Oct. 11-13
Celebrate the plethora of homemade crafts in the Memphis area when you participate in the Pink Palace Crafts Fair the weekend of Oct. 11-13. Now in its 47th year, this festival spotlights the work of more than 100 local crafters in a variety of mediums, including pottery, glasswork, wood-working, woven goods, jewelry, and more. Child-friendly attractions like the petting zoo and train rides will help young ones stay engaged. Live music and a spectrum of food and drink offerings make this fair the complete package.
Festival – Oct. 19
Set on the scenic banks of the Mississippi River, the River Arts Fest is an extravaganza for the visual and aural arts. It attracts more than 180 musicians and artisans from the Memphis area and beyond, making it one of the largest outdoor juried artist market and urban street festivals in the Mid-South, according to Memphis Travel. Hands-on art activities and artist demonstrations offer interactive fun for attendees of all ages.
We here at Sunrise Buick GMC at Wolfchase hope to see you at one or more of these popular fall festivals. If your vehicle is in need of seasonal maintenance, contact us to schedule a service appointment. We’re here to ensure that your autumnal outings are as safe as they are pleasant.
The new 2020 Buick Enclave is set to receive some exciting updates for the new model year. This sophisticated, seven-seat SUV features new technology, a new available sport package, and an all-new design.
Under its hood, the 2020 Buick Enclave
features a peppy 310-horsepower, 3.6-liter V6 engine, delivering a fun,
exhilarating performance that matches the sleek, updated styling of the
exterior. The new Sport Touring package adds a dashing Sport grille and
striking 20-inch bright machined aluminum wheels.
Inside, the Enclave boasts an array of thoughtful
features to enhance both comfort and connectivity. The cabin includes the
next-generation Buick Infotainment System, which features smartphone
connectivity, available navigation, and SiriusXM satellite radio. You can
control everything from the brilliant, full-color eight-inch touch-screen
The cabin also offers new safety tools. The
touchscreen can be equipped with the available HD Rear Vision Camera or HD
Surround Vision, both of which provide clear visibility for the driver when
reversing or parking.
The 2020 Buick Enclave brings extra comfort to every ride with indulgent features, such as the new four-way power lumbar seat adjuster. Drivers and front passengers can luxuriate in their seats thanks to the available driver and front passenger massage feature, which comes standard on the Premium and Avenir trims. If you’re in the market for a top-shelf SUV, look no further than the 2020 Buick Enclave. Come down to Sunrise Buick GMC at Wolfchase and take one for a test drive.
The 2019 GMC Terrain AWD SLT trim is one of the most highly sought after versions of this already popular compact SUV. But why is the SLT trim getting so much attention? It’s simple: This model has the style, comfort, and capabilities that any driver is looking for in a crossover SUV, and at an affordable price compared to competitors.
The 2019 Terrain has an available 2.0-liter engine with all-wheel drive, a feature everyone should opt for — especially if you plan on going off-road, according to Pamplin Media. The new Black Edition, in particular, will appeal to those who want something truly bold, as its all-black paint and 19-inch black alloy wheels will make a statement wherever you go.
“The interior was just as nice, with special leather front bucket seats that were wider, and more comfortable, than most competitors. The out-of-date dash has been replaced with a contemporary design that features easy to find and use controls. The upgraded infotainment system is among the best GM has ever offered,” said Jim Redden at Pamplin.
Other great features include the Hill Descent Control system with a low gear for going off-road, as well as an easy-to-use Electronic Precision Shift system in lieu of the traditional shift lever.
The 2017 model year of the GMC Acadia brought
an all-new, technology-packed, family-friendly SUV to the market with a
complete redesign. Now, the Acadia nameplate is due for a mid-cycle update.
We’re shining a spotlight on the refreshed GMC Acadia Denali trim level, including
its more spacious cabin, a new standard engine, and updates to the exterior.
Under the hood, the 2020 GMC Acadia Denali runs
on a standard turbocharged 2.0-liter 4-cylinder engine that lashes out 230 horsepower
and 258 lb-ft of torque. It also includes a brand-new 9-speed automatic
transmission. One of the most innovative features on the new Acadia is the push-button
digital gear shifter, which frees up space in the cabin to create more
passenger volume and cargo space.
Inside, drivers and passengers will find
luxuries such as an 8-inch touchscreen infotainment system with integrated
navigation, as well as a wireless phone charger and insulated cabin that
reduces wind and engine noise. Outside, features like power-folding mirrors, a
hands-free power liftgate, and high-class touches — like chrome accents and
20-inch wheels — are sure to draw attention to the refreshed GMC Acadia Denali.
The all-LED exterior lights comes with a reshaped design as part of the updates to the front
While we are just months away from the release of the 2020 GMC Acadia Denali, we still have an excellent selection of the current year model here at Sunrise Buick GMC at Wolfchase. Test-drive the 2019 GMC Acadia Denali in Bartlett, Tennessee.
Get outdoors and explore your community in your Buick or GMC
vehicle. It’s just a short drive to the Memphis in May International Festival,
which includes a music festival, barbecue cookoff, a 5K, and a special tribute
to Columbia. You can learn about other cultures, eat some great food, and enjoy
Beale Street Music
The Beale Street Music Festival is unlike any other music
event in the region. From May 3-5, catch world-renowned artists like The
Killers, Khalid, the Dave Matthews Band, and Cardi B. Buy tickets for three
days, a single day, or for a VIP experience. In total, more than 60 bands will
appear on four stages.
World Championship Barbecue Cooking Contest
If you are looking for some delicious treats, check out the
World Championship Barbecue Cooking Contest from May 15-18. Organizers are
expecting a whopping 75,000 attendees at this year’s contest, which USA Today
calls “The Most Prestigious Barbecue Contest” around. Prizes amount to $115,000
for best ribs, shoulders, and sauce. You can also enter into contests for a whole
hog and “anything but pork,” too.
International Week features a special salute to Columbia and
includes a 5K. This event has lectures, shows, and food from Columbia to
celebrate the culture, while the 5K will occur on May 25. It’ll also feature an
after-party following the race for participants and attendees.